Brød & smør clothing AB, org. no. 559390-8758, Rektorsvägen 5, 523 35 Ulricehamn

Here by referred to as “Smør clothing”, “us”, “we” and “our”.Smør clothing processes personal data in agreement with relevant legislation, including the EU General Data Protection Regulation (GDPR).
We aim for total transparency regarding the personal data we collect and for what purposes. We therefore ask you to read this privacy policy, which explains our processing of your data and your rights. If you have questions regarding our privacy policy, please contact us at info@smorclothing.com

WHAT PERSONAL DATA DO WE PROCESS?
Personal data we collect:
–    Name
–    Contact information, i.e. delivery address, country, telephone number, and e-mail address
–    Order history, i.e. information about the bought item, date and time of  transaction, billing address, chosen method of payment, and other information concerning your purchase
–    Information about your contacts with us, for example by e-mail, telephone, and other channels
–    Information relating to returns or use of right of withdrawal In cases where we do not receive the aforementioned personal data from you directly, we may have access through our partners.

Smør clothing might also receive information from our payment service providers and shipping companies regarding payment and delivery of your orders. Smør clothing might receive information from
e-mail and other correspondence containing third-party personal data, and therefore handle such data. If required, Smør clothing will inform you as a third party about the processing of this data.

WHY DO WE PROCESS YOUR PERSONAL DATA AND WHAT LEGAL BASIS DO WE HAVE?
We process names, contact information, order history, and details of your contacts with us to manage orders and returns, and to be able to fulfill our commitment towards you. The legal basis for processing your personal data in this section is that it is essential to fulfill our agreement with you, or to act before our agreement is completed.
If you do not provide the aforementioned personal data, we will not be able to offer and deliver our services and products or otherwise fulfill our agreements towards you.

Customer service
We process names, contact information and order history in order to handle customer service issues and provide you with good service, such as answering questions and providing customer support by phone, email,
or other channels. It is required for our legitimate interest to meet your needs and provide you with the best service.

Competitions
We process names, contact information, information about your contacts with us, and information in your contest contribution which enable you to participate in our campaigns and competitions on for example social media and thereby be able to win prices. The legal basis for our processing of your personal data for this purpose is that it is a requirement for our genuine interest to be able to provide promotions and competitions to you.

Complaints, returns etc. We process names, contact information, order history, information about your contacts with us and information related to complaints and use of
your right of withdrawal, to handle your requests to return products or to make use of your consumer rights. This is required to fulfill our agreement and to fulfill legal obligations set out in the consumer legislation.

Statistics
We process names, contact information, order history, information about your contacts with us and information related to complaints or use of right of withdrawal, for the purpose of obtaining statistics and
evaluations regarding our business and our products and services. The legal basis for our processing of your personal data is that it is indispensable for our interest to evaluate our product and services
quality over time and future development. Accounting For accounting purposes, we process information about the transaction between Smør clothing and you, relating to the order you have made.
We will therefore process your name, contact information, and order history. This is a requirement to fulfill a legal obligation that applies to us.

TO WHOM DO WE DISCLOSE YOUR PERSONAL DATA AND WHERE DO WE PROCESS IT?
Your personal data might be disclosed to and processed by others. Third parties to whom we disclose your personal data to are for example dispatchers related with delivery of goods, payment service providers, and law firms handling legal issues for Smør clothing.
We might disclose your personal data to authorities that require us to provide personal data. We may also disclose your personal data in case of a merger, an
acquisition or a sale of parts or all of Smør clothing assets. Smør clothing process your personal data only within the EU and the EEA.
Should personal data be processed outside the EU and the EEA, Smør clothing will take measures to ensure that the personal data continues to be protected and take all required actions to ensure a legal transfer of personal data to countries outside the EU and the EEA.

FOR HOW LONG WILL WE PROCESS YOUR PERSONAL DATA?
We only handle personal data if there is a need to preserve it to accomplish the purposes that the data was provided or collected for. The same personal data might be stored in several different places for different purposes. Personal data processed by Smør clothing for the purpose of managing customer relationships and orders are saved until your order is completed and for a period of three months thereafter.
Personal data processed to provide customer service is saved for one year after completion of purchase. Information about, and correspondence concerning customer service is saved one year after completion of the customer service matter.
The personal data we process for quality assurance is saved for a year. Personal data that we process for promotions and competitions is saved until the current campaign or competition is completed.
Personal data that we process for managing complaints, returns etc. is processed during the time that we, by law or by our agreement with you, have legal obligations towards you and up to three years after the last purchase. Personal data processed by Smør clothing for accounting purposes is saved for seven years, starting at the end of the calendar year at which the relevant financial year ended.
Your personal data might be stored for a longer period of time than what is stated above if it is required in order to follow legal requirements or decisions by official authorities.

YOUR DATA RIGHTS
You have certain rights by law when we manage your personal data. Please note that the exercise of these rights is subject to certain requirements and conditions specified by GDPR.
Right to information and access You are entitled to, at no cost, request in writing information about the personal data we process about you. If your request lack grounds, or is unreasonable, for example if you request extraction frequently and at short intervals, we may either decline to meet your request or charge a fee covering the administrative costs that your request cause. Right to correction and deletion If your personal data is incorrect or incomplete, you have the right to request that we correct or complete your personal data. You are entitled to request the deletion of your personal data under
certain contexts (which are stated in the GDPR). Provided that your request falls within these contexts, we will delete your information. Right to object to direct marketing You may at any time object to our processing of your personal data, either for direct marketing purposes, or the profiling of you for such purposes.
If you do not want us to process your personal data for these purposes, please inform us by contacting us through our contact details listed at the beginning of the document.  
We will then discontinue processing of your personal data for these purposes.

Right to limited processing
Under certain circumstances specified in the GDPR, you are eligible to require limitation of the processing of your personal data. If you are entitled to this, this personal data, with the exception for storage, will be handled only with your consent, or to determine, enforce, and defend legal claims, or to protect any other natural or legal person’s rights, or for reasons relating to an important public interest. Right to data portability You are entitled to obtain the personal data that we process about you in a structured, commonly used, and machine-readable format.
You have the right to transfer this information to another data controller when it is technically possible.

Right to submit complaints
If you are not satisfied with how we handle your personal data, please contact us. You are also entitled to submit complaints regarding the processing of your personal data to:The Swedish Data Protection Authority (Datainspektionen)
Box 8114
104 20 Stockholm
datainspektionen@datainspektionen.se

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