Brød & smör clothing AB, org. no. 559390-8758, Rektorsvägen 5, 523 35 Ulricehamn, Sweden
Herein referred to as “Smør clothing”, “us”, “we” and “our”.

Smør clothing processes personal data in accordance with relevant legislation, including the EU General Data Protection Regulation (GDPR). We aim for total transparency regarding the personal data we collect and for what purposes. We therefore ask you to read this privacy policy, which explains our processing of your data and your rights.

If you have questions regarding our privacy policy, please contact us at info@smorclothing.com

Data Controller
Brød & smör clothing AB is the data controller responsible for the processing of your personal data.

WHAT PERSONAL DATA DO WE PROCESS?

Personal data we collect:

  • Name
  • Contact information: delivery address, billing address, country, telephone number, and email address
  • Order history: information about purchased items, date and time of transaction, chosen method of payment, and other information concerning your purchase
  • Payment information (processed securely by our payment service providers)
  • Information about your contacts with us (e.g., via email, telephone, and other channels)
  • Information relating to returns, complaints, or use of right of withdrawal
  • Technical data: IP address, browser type, device information, and cookie data (see Cookies section below)
  • Competition entries and social media interactions when you participate in our campaigns

In cases where we do not receive the aforementioned personal data from you directly, we may receive it through our partners, payment service providers, and shipping companies regarding payment and delivery of your orders.

Smør clothing may receive information from emails and other correspondence containing third-party personal data. If required, we will inform you as a third party about the processing of this data.

WHY DO WE PROCESS YOUR PERSONAL DATA AND WHAT IS OUR LEGAL BASIS?

Order Management and Fulfillment
We process names, contact information, order history, and payment details to manage orders, process payments, arrange delivery, and handle returns.
Legal basis: Performance of contract (GDPR Art. 6(1)(b))

Customer Service
We process names, contact information, and order history to handle customer service inquiries and provide you with support via phone, email, or other channels.
Legal basis: Legitimate interest (GDPR Art. 6(1)(f)) – to meet your needs and provide quality service

Marketing and Newsletter (with your consent)
If you have given us your consent, we may send you marketing communications, newsletters, and information about offers and new products via email.
Legal basis: Consent (GDPR Art. 6(1)(a))
You can withdraw your consent at any time by clicking the unsubscribe link in our emails or contacting us directly.

Competitions and Campaigns
We process names, contact information, and contest contributions to enable you to participate in our promotions and competitions (e.g., on social media) and to distribute prizes.
Legal basis: Legitimate interest (GDPR Art. 6(1)(f)) or consent (GDPR Art. 6(1)(a))

Complaints, Returns, and Warranty Claims
We process names, contact information, order history, and information related to complaints and use of your right of withdrawal to handle your requests and fulfill our obligations under consumer protection legislation.
Legal basis: Performance of contract (GDPR Art. 6(1)(b)) and legal obligation (GDPR Art. 6(1)(c))

Statistics and Business Development
We process order data and customer interactions for statistical analysis, quality evaluation, and business development purposes (using anonymized or aggregated data where possible).
Legal basis: Legitimate interest (GDPR Art. 6(1)(f))

Accounting and Compliance
For accounting purposes, we process transaction information, including name, contact information, and order history.
Legal basis: Legal obligation (GDPR Art. 6(1)(c)) – Swedish Accounting Act (Bokföringslagen)

Fraud Prevention
We may process personal data to detect and prevent fraudulent transactions and abuse.
Legal basis: Legitimate interest (GDPR Art. 6(1)(f))

TO WHOM DO WE DISCLOSE YOUR PERSONAL DATA?

Your personal data may be disclosed to and processed by:

  • Shipping and logistics companies (e.g., PostNord, UPS, DHL) for delivery purposes
  • Payment service providers for payment processing
  • IT service providers who maintain our website and systems
  • Customer service platforms
  • Marketing platforms (only if you have consented to marketing)
  • Legal and financial advisors when necessary
  • Authorities when required by law

All third parties processing personal data on our behalf are data processors bound by agreements ensuring GDPR compliance.

WHERE DO WE PROCESS YOUR PERSONAL DATA?

Smør clothing processes your personal data primarily within the EU and the EEA. Should personal data be transferred outside the EU/EEA, we will ensure adequate safeguards are in place (such as EU Standard Contractual Clauses or adequacy decisions) to protect your data in accordance with GDPR requirements.

FOR HOW LONG DO WE PROCESS YOUR PERSONAL DATA?

We only process personal data for as long as necessary to fulfill the purposes for which it was collected:

  • Order management and customer relationship: Until order completion + 3 months
  • Customer service inquiries: 1 year after completion of the matter
  • Marketing consent: Until you withdraw your consent or after 24 months of inactivity
  • Competitions and campaigns: Until the campaign is completed
  • Complaints and warranty claims: 3 years after last purchase (statutory warranty period)
  • Accounting records: 7 years from the end of the financial year (legal requirement)
  • Fraud prevention: Up to 5 years depending on the severity

Your personal data may be stored for longer periods if required by law or to establish, exercise, or defend legal claims.

YOUR DATA RIGHTS UNDER GDPR

You have the following rights regarding your personal data:

Right to Access (Art. 15)
You have the right to request information about what personal data we process about you and receive a copy of this data.

Right to Rectification (Art. 16)
If your personal data is incorrect or incomplete, you have the right to have it corrected or completed.

Right to Erasure / “Right to be Forgotten” (Art. 17)
You may request deletion of your personal data in certain situations, such as:

  • The data is no longer necessary for the purposes for which it was collected
  • You withdraw your consent and there is no other legal ground for processing
  • You object to processing based on legitimate interest, and there are no overriding legitimate grounds
  • The data has been unlawfully processed

Please note that we may not be able to delete data that we are legally required to retain (e.g., for accounting purposes).

Right to Restriction of Processing (Art. 18)
You may request that we limit the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to processing.

Right to Data Portability (Art. 20)
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transfer it to another data controller where technically feasible.

Right to Object (Art. 21)
You may object to processing based on legitimate interest or for direct marketing purposes (including profiling). If you object to direct marketing, we will stop processing your data for such purposes immediately.

Right to Withdraw Consent (Art. 7(3))
If processing is based on your consent, you have the right to withdraw your consent at any time. This does not affect the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint
If you are not satisfied with how we process your personal data, you have the right to lodge a complaint with the Swedish supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Box 8114
104 20 Stockholm, Sweden
imy@imy.se
Website: www.imy.se

How to Exercise Your Rights
To exercise any of these rights, please contact us at info@smorclothing.com. We will respond to your request within one month. We may request additional information to verify your identity before processing your request.

COOKIES

This website uses cookies to improve functionality, analyze usage, and enhance your shopping experience.

What are cookies?
A cookie is a small text file stored on your computer or mobile device that contains information about your interaction with our website.

What cookies do we use?

Necessary Cookies (Always active)
These cookies are essential for the website to function properly. They enable basic functions such as page navigation, shopping cart functionality, and secure access to your account.

Performance Cookies
These cookies collect anonymous information about how visitors use our website (e.g., most visited pages, error messages). This helps us improve website performance.

Functional Cookies
These cookies allow the website to remember your preferences (e.g., language, region) to provide a more personalized experience.

Marketing Cookies (Only with your consent)
These cookies track your browsing activity to display relevant advertisements and measure the effectiveness of marketing campaigns. We only use marketing cookies if you have given your consent.

How to manage cookies
You can manage or delete cookies through your browser settings. For instructions, consult your browser’s “Help” section:

  • Chrome: Settings > Privacy and security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and site permissions

Please note that disabling cookies may affect the functionality of our website, and some features may not work properly.

Third-Party Cookies
We may use third-party services (e.g., Google Analytics, Facebook Pixel) that set cookies to help us analyze website traffic and measure advertising effectiveness. These third parties have their own privacy policies.

Your Consent
When you first visit our website, you will see a cookie banner asking for your consent to use non-essential cookies. You can change your cookie preferences at any time by clicking the cookie settings link in our footer or by adjusting your browser settings.

UPDATES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on our website. We encourage you to review this policy periodically.

Last updated: 6/17-2026

CONTACT US

If you have any questions or concerns about this privacy policy or our data processing practices, please contact us:

Brød & smör clothing AB
Email: info@smorclothing.com
Address: Rektorsvägen 5, 523 35 Ulricehamn, Sweden